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BEACH HOURS

Resident Beach Sticker and Guest Pass 2024 Information

The Town beach will officially open June 15th for the 2024 season. Until that time, there will be no lifeguard on duty. Those who wish to to use the Town Beach, do so at their own risk. Please be cautious. Never swim alone. Keep a VERY close eye on children at ALL TIMES and get OUT OF the water at the first sign of a storm.

RESIDENT PERMITS FOR PARKING AT SHOLAN PARK

The Town of Sterling requires Resident Permits on automobiles for parking at our Town Beach.  
This permit is free to town residents.

  • ALL STERLING RESIDENTS MAY OBTAIN A FREE PARKING PERMIT
  • Resident Parking Permits can be issued at the Town Beach by the parking attendant on duty.
  • Residents must present their current, valid motor vehicle registration to the attendant on duty.
  • Resident Parking Permits will be issued to any vehicle registration with a Sterling address.
    P.O. Box will need proof of Sterling STREET address.
  • Resident Parking Permits cannot be issued if the registration is NOT current or valid.
  • Resident Parking Permits will be issued at the Town Beach when it is open.
    Town Beach hours are typically Monday-Sunday 12:00pm-8:00pm or dusk.
    The Town Beach will CLOSE on days of inclement weather. The Town Beach is open mid June -mid August each year.
    If you would like to obtain a Resident Parking Permit outside of these dates, please contact the Recreation Office at
    978-422-3041.
  • Each Resident Parking Permit MUST be adhered to the vehicle for which it was issued.
    Resident Parking Permits cannot be passed among household vehicles.

GUEST PASSES

Residents may request a parking pass for guests.
These passes are free, but you must obtain them ahead of time at the office.  

  • Residents may request a parking pass for guests to join them at the Town Beach. 
  • Guest passes are issued for a specific date. Passes cannot be issued consecutive blocks of time.
  • These passes are issued ONLY from the Recreation Office at 1 Park St.
  • Requests for these passes MUST be made at least 24 hours in advance Monday-Thursday, and 48 hours in advance for weekends (the office closes Friday at 11:30am)
  • Passes CANNOT be issued on weekends.
  • Guest passes CANNOT be issued at the Town Beach.
  • Guest pass requests can be made in the office, over the phone or by completing the online form on our website, sterling-ma.gov/recreation.
  • Residents must provide the following information for EACH guest that will be parking: Resident’s name, address, registration number and permit # guest’s name, address and registration number.
  • Resident’s MUST sign guest passes for them to be valid.
  • Resident’s assume liability for their guests’ behavior. Residents will be contacted if a registered guest causes a disturbance or destruction of property.

NON RESIDENT PARKING PASSES
A limited number of non-resident parking passes for access to the Town Beach will be sold each year, This pass, which allows
parking at the Town Beach for the entire season, is available at the Recreation Department. You must display this pass on your vehicle dashboard and the pass is only valid for the vehicle for which it was issued. 

2024 Information:

  • 10 non-refundable passes will be sold for the 2024 season (April 1, 2024-March 31, 2025)
  • Passes are $400.00 each, as set by the Board of Selectmen

Purchasers Must Provide:

  • Name, Mailing Address, Telephone Number
  • Valid vehicle registration. This pass is NON-TRANSFERABLE and can only be used for the vehicle provide.
  • Valid trailer registration, if intent is to park a trailer
  • Boat registration #, manufacturer, model, length, engine type of boat if intent is to put boat in lake

2024 Process:

  1. Passes will go on sale MONDAY, APRIL 1, 2024 at STERLINGREC.COM at 8:00am
  2. You must create an account with SterlingRec.com. We recommend doing this prior to the sale.
  3. You will find the page for the passes under “Programs” -- it is called Non-Resident Passes 2024
  4. Non-Resident Pass will appear on the left under “Register” On APRIL 1st at 8:00am it will say “Add to Cart”
    Do not use your back button to refresh your page, make sure you refresh.
  5. Your cart will be at top right. Choose to check out.
  6. Complete the form which will ask for: Name, full address, telephone, vehicle reg # and vehicle state;
    • Boat reg #, state, trailer reg #, state, boat manufacture, model, length and engine type (if applicable)
  7. Complete payment with credit card
    • *In order for a pass purchase to be complete, the office MUST receive payment. If you chose to pay by check or cash your pass request will not be processed until payment has been received. If all 10 passes are sold by the time we receive your payment, your request will not be fulfilled.
  8. Official passes will be generated in the office and mailed to purchasers upon completion of registration.
    Your receipt will act as your pass until your official pass arrives. 

These passes are sold on a first-come first-serve basis with no exceptions.
With only ten passes for sale, they sell very quickly (literally in minutes).